• Business Services  

  
  •   Sales & Marketing Strategy
  •   Bid Management
  •   Business Planning & Operations
  •   Human Capital
• Software Engineering  

  
  •   Systems Architecture
  •   Application Design & Development
  •   Content Development
• Application Services  

  
  •   Software & Content Localization
  •   e-Learning Lifecycle Support
  •   Mobile Applications Design & Development

Sales & Marketing Strategy

DFI consults with your management team on the overall strategic objectives of your organization and those more specific to the Middle East and North Africa (MENA). We carry out a 360-degree review of your products and services, their target markets in the region as a whole or by individual country. We help identify your product’s unique selling points and the type of channel strategy that will deliver the greatest impact on revenues for your organization. Finally we ensure that your products are fit for market, identifying the level of localization and adaptation required to ensure their engagement and acceptance by your target audience.

We engage with you by:

• Identifying, selecting and training Sales & Marketing personnel,
• Developing territories,
• Defining motivating compensation schemes,
• Creating a sales pipeline for your organization,
• Providing additional resources for effective and successful Bid Management